En exklusiv inbjudan till Eagle Capitals kunder att medskapa Human Alphabet och Happy Hearts
Eagle Capital bjuder in sina kunder att delta i utvecklingen av Happy Hearts.
Happy Hearts arbetar med barns mentala hälsa genom att skapa konst festivaler i naturen och låta dem utforska glädje genom konst, tacksamhet och vänlighet—vilket skapar både kulturellt och mänskligt värde över tid.
Genom The Co-Creator Edition bjuds ni in att möjliggöra slutförandet av en global konstsamling—26 verk skapade tillsammans med barn från hela världen—samtidigt som ni investerar i unik fotokonst.
Tio bokstäver av Human Alphabet är redan skapade tillsammans med barn i flera länder. Konceptet fungerar—det sprider glädje, berör människor och bär ett starkt kulturellt värde.
Samtidigt har resan gett en viktig insikt: den tidigare affärsmodellen, där intäkterna från konsten skänktes vidare, var vacker men begränsade skalbarhet.
Nu byggs något nytt.
Med sexton bokstäver kvar bjuds ni in till början av produktionsfas två—att bli medskapare av ett komplett mänskligt alfabet och etableringen av Happy Hearts.
Den officiella lanseringen sker i oktober.
Denna inbjudan ges nu först till Eagle Capitals kunder, innan den öppnas upp.
The Co-Creator Edition
The Co-Creator Edition — 21 per letter
Co-Creators acquire all 26 letters—completed prints are delivered signed and numbered within a curated collector’s box; the remainder follows as production continues. This is how they become Co-Creators—supporting the creation of the remaining letters and the development of the Happy Hearts foundation.
Available only for the first Human Alphabet to fund the foundation’s start-up phase. Thereafter, only the Patron Edition is personally signed by the photographers.
We extend an exclusive invitation to 21 companies, institutions, and individuals to become co-creators.
The Collection
A complete alphabet acquisition (26 letters), released as one unified collection.
Completed letters (10) are delivered upon acquisition, with remaining letters delivered progressively as production continues.
Each print is personally signed by the photographer and produced on fine art archival paper.
The Art Box
A handmade art box containing signed fine art prints, a photo book, and presentation materials — designed as both a storage piece and an artwork.
Co-Creation
Co-Creators are invited to contribute to the creative process and follow the production as it unfolds.
Purpose
Enables completion of the remaining letters and supports the development of Happy Hearts as a long-term cultural and educational institution.
Reserved access to selected opportunities across the Human Alphabet and Happy Hearts ecosystem.
• Priority access to all future releases and collections
• Invitations to private exhibitions and curated gatherings
• Direct access to the artist and creative process
• Recognition as a founding Co-Creator of the Human Alphabet and Happy Hearts
• Opportunity to host exhibitions and private viewings
• Private keynote presentation by the founder and photographer
• Invitation to participate and support at selected art festivals
21 complete collections available, structured across five print sizes. The works are exclusively available as complete collections.
As the foundation is established and the work unfolds, the value of the edition evolves with it.
Prices will increase in stages. Approximately €100,000 has already been sold, with the next adjustment at €300,000 in total sales. Final editions are expected to reach approximately 4× current levels.
Short description about our background goes here.
Founder
After years as an advertising photographer, our founder Filip Cederholm Agoo began questioning his images on billboards and glossy magazine covers, set beside newspaper headlines about the growing mental-health challenges among our youth. He realized he was part of the problem, propelling shallow values into society by selling a false, unattainable reality. This sparked a simple and inspiring question: how could he use his creativity to benefit children instead of shareholders? From that inquiry, the Human Alphabet was born, now evolved into a global happiness manifestation. To see more of Filip's please visit filipagoo.com
Human Alphabet
Over the years, more than 4,500 children and their communities have come together through our art festivals—proving the power of connection, co-creation, and shared experience. The impact is real, visible, and deeply human.
The idea of the Human Alphabet emerged after hundreds of hours of contemplation. The vision was simple: to photograph a human alphabet created with children around the world—one letter per country, formed by around 500 children and captured in locations that reflect each country. From the day the idea arrived, Filip has not been able to let it go, even as it proved far more demanding than first imagined. It became one of those rare ideas that, once seen, cannot be unseen—quietly taking over the direction of his life. Fueled by the energy of witnessing thousands of smiling children, an experience that revealed to him the profound power of our mirror neurons and human connection.
ABC Charity
ABC Charity was the non-profit organization Filip founded to bring the Human Alphabet into the world. The vision was to create a fundraising tool using art sales to support charities in the countries where each letter was produced. The work was largely self-funded and executed at a grassroots level by Filip and his partner, together with local volunteers. While the vision was noble, it proved difficult to sustain without a self-sufficient business model. This learning led to the birth of Happy Hearts, where children now co-create art that is sold to enable more children to participate in free art festivals—creating a sustainable organization powered by art.
At the same time, we faced a hard truth: while the model was noble and beautiful, it was not sustainable. Donating proceeds made it difficult to scale and continue the work over time.
abccharity.org
HappyHearts
The idea for Happy Hearts emerged when Filip received support from the investment group Bravehearts in Barcelona. Their message was clear: the organization needed to become self-sustainable and place greater focus on education. Filip agreed, but said that if it was to be education, it had to be education of the heart. In a world dominated by mind-based learning, science shows that lasting change comes when we connect heart and mind—creating inner harmony as the foundation for harmony around us.
This space is taking shape. If you have feedback, we’d love to hear from you — thank you for being part of the journey.
we@happyhearts.space
/Team Happy Hearts
Goals
From immediate impact to generational integration.
Our goals are designed to balance depth of impact with responsible scale, turning intention into concrete outcomes while preserving cultural integrity, financial sustainability, and long-term relevance.
We bring them to life through experiences, practices, and programs—forming a living personal development journey for children.
This is where our mission becomes tangible. We lay the foundation for a scalable personal development program—bringing our values into practice through art, education, research, and global collaboration.
I. Institutional Foundation & Governance
- Establish the Swedish foundation to ensure strong governance, transparency, and long-term institutional stability.
- Secure trademark protection for Flow of Happiness and the Happy Hearts name and logo in Sweden and internationally.
- Complete the strategic rebranding from ABC Charity to Happy Hearts — including finalized logo and graphic profile, brand book, promotional video, presentation film, and launch-ready storytelling assets.
- Activate core digital communication channels (website, Instagram, TikTok, Facebook, LinkedIn, YouTube, Vimeo).
Success Indicator:
Happy Hearts operates as a legally established, brand-secured, and publicly positioned foundation.
II. Education & Science
- Structure and formalize the Personal Development Program based on the Flow of Happiness framework and Happiness Practices into a teachable, shareable format for pilot schools and online.
- Design and initiate a research program evaluating the Flow of Happiness framework through baseline and pre/post assessments, while establishing initial academic collaboration.
- Engage 3 pilot schools actively testing the personal development program, with structured feedback loops for refinement.
Success Indicator:
Personal development program is teachable and measurable.
III. Global Production & Program Activation
- Launch production phase two, executing the next Human Alphabet letter in Bhutan (Q4 2026).
- Begin piloting newly refined Happiness Practices alongside production.
Success Indicator:
International production and education pilots initiated.
IV. Revenue Engine Validation
- Launch the online art marketplace to establish a self-sustaining funding engine for future productions.
- Target $200,000 in gross art sales to validate the art-powered impact model.
- Validate financial resilience across both accelerated growth and grassroots operating scenarios.
Success Indicator:
Revenue model validated with measurable sales and operational margin clarity.
V. Strategic Partnerships & Operational Leverage
- Re-engage former ABC Charity partners (e.g., DHL, White & Burson-Marsteller, Spotify).
- Secure 2–5 strategic CSR partners, beginning with anchor collaborations in shipping, printing, communication, finance, legal, and production. Designed to evolve from short-term collaborations into long-term structural alliances contingent on demonstrated performance and mutual value creation.
- Structure partnerships to maintain an asset-light and impact-heavy operational model.
Success Indicator:
Core operational functions supported through aligned strategic partnerships.
VI. Media & Visibility
- Secure initial national and international media coverage, beginning with the Bhutan launch.
- Establish consistent storytelling visibility across owned and earned channels.
Success Indicator:
Measured public visibility supporting brand credibility and institutional presence.
VII. Leadership & Organizational Capacity
- Gradually expand the core team through lean, strategic recruitment.
- Establish an advisory board with a minimum of five formally appointed domain experts across education, production, logistics, partnerships, and finance.
Success Indicator:
Distributed advisory and operational capacity reducing founder dependency risk.
1-Year Success Signal
By the end of 2026, Happy Hearts functions as a legally established, revenue-validating, internationally active foundation — with operational partnerships, school pilots underway, and structured governance in place.
I. Global Production & Cultural Footprint
- Human Alphabet completion
- Complete the remaining 16 letters of the first Human Alphabet across 2027–2028, engaging ~8,000 children in 16 countries.
- Ensure balanced global cultural representation through strategic geographic distribution.
- Artistic direction and photography led by founder Filip C. Agoo.
- Establish a repeatable production framework with secured logistics, printing, and operational partners enabling multi-country execution without founder dependency.
- Develop a documented festival operations manual to standardize quality, child safety, storytelling, and artistic consistency.
Success Indicator:
Human Alphabet completed across 15 total countries with a functioning international production framework independent of single-country reliance.
II. Revenue Engine & Financial Sustainability
- Monetise the Human Alphabet through a structured scarcity-based edition model across six collector tiers.
- Achieve cumulative gross art sales of approximately €5M across editions and single-print sales — validating the art-powered impact model without reliance on donations.
- Secure long-term capital capacity to fully finance the second Human Alphabet cycle and educational program expansion.
- Achieve approximately 70% overhead coverage through strategic CSR and in-kind partnerships across finance, logistics, production, printing, and media.
- Maintain a lean, variable cost structure supported by freelancers, volunteers, and strategic partners.
Enable scalable growth at €5M revenue and sustainable grassroots execution under reduced revenue scenarios.
Success Indicator:
Happy Hearts operates as a financially self-sustaining art-funded impact platform with diversified revenue streams and institutional capital stability.
New releases consistently sell through via an established collector and ambassador network, demonstrating repeat demand and market validation.
III. Education & Program Adoption
- Develop a scalable, curriculum-aligned Personal Development Program with teacher guides, training materials, and measurable implementation standards.
- Formalize academic partnerships for the research program. Integrate standardized measurement tools across productions to publish preliminary findings on the short- and mid-term impact of the Flow of Happiness framework.
- Expand active school adoption to approximately 500 schools implementing the personal development program.
- Engage 5,000 additional schools at introductory level through digital access, teacher onboarding, and ambassador programs.
- Localize core content into at least five major global languages to enable scalable international adoption.
- Develop structured measurement tools to assess student engagement, gratitude practices, and co-creation outcomes.
Success Indicator:
The Flow of Happiness framework is operational in hundreds of schools with measurable engagement indicators and international accessibility.
IV. Media, Digital & Cultural Ecosystem
- Reach measurable multi-million international audience exposure through exhibitions, media features, and strategic storytelling partnerships (target range: 15–20 million cumulative reach).
- Launch a structured digital learning platform enabling schools and students to access materials, track progress, and contribute to the global Happiness Manifestation.
- Develop recurring art-based revenue extensions beyond the Human Alphabet (e.g., additional Happiness Practices generating collectible outcomes).
- Launch Happy Hearts TV and creative digital experiences that extend learning and co-creation beyond physical festivals.
Success Indicator:
Happy Hearts evolves from event-based impact to continuous cultural presence across physical and digital ecosystems.
V. Institutional Structure & Leadership
- Establish a scalable operational leadership structure combining founder-led vision with experienced executive execution teams.
- Formalize governance protocols, advisory board functions, financial transparency reporting, and succession planning framework.
- Reduce founder operational dependency through documented systems, partner frameworks, and distributed leadership roles.
Success Indicator:
Happy Hearts functions as an institution with distributed leadership capacity and structural resilience beyond the founder.
3-Year Success Signal
By 2029, Happy Hearts operates as a financially self-sustaining, internationally active foundation — completing the first Human Alphabet cycle, generating validated art-based revenue, embedded in hundreds of schools, supported by strategic institutional partners, and structured beyond founder dependency.
I. Global Cultural Completion
- Complete one Human Alphabet Letter in every country worldwide, collaborating with ~170 internationally recognized photographers — establishing the Human Alphabet as a historic global art project empowering children.
- Launch structured global exhibition tours across schools, integrated with the personal development program and supported by educational and video content.
- Partner with leading international museums and cultural institutions for recurring exhibitions and permanent collections.
Success Indicator: The Human Alphabet is globally completed and institutionally exhibited across continents.
II. Financial Permanence & Capital Continuity
- Operate as a fully self-sustaining art-funded foundation with diversified revenue streams and full overhead coverage.
- Secure long-term capital reserves sufficient to initiate the second global Human Alphabet cycle.
- Maintain CSR partners across global logistics, finance, printing, sales, media, and production partners as structural collaborators.
Success Indicator: Happy Hearts operates with permanent capital resilience.
III. Educational Integration & Program Scale
- Establish the Personal Development Program as a research-informed, internationally adaptable framework implemented across diverse educational systems.
- Operate a multi-country longitudinal research program assessing sustained developmental impact of the Flow of Happiness across diverse cultural contexts.
- Scale active implementation of the personal development program to approximately 10,000 schools globally.
- Integrate Happiness Practices into education, children's hospitals, and community environments across continents.
- Beautify thousands of schools, hospitals, and community spaces with children’s art — embedding the Flow of Happiness into everyday environments and reaching millions of people worldwide.
- Localize content across major global languages and cultural contexts.
Success Indicator: The Flow of Happiness framework is institutionally embedded in global education ecosystems.
IV. Cultural Preservation & Knowledge Legacy
- Document traditional happiness practices and cultural wisdom across participating countries to preserve and share for future generations.
- Establish a global cultural archive aligned with gratitude and kindness — preserving and promoting practices that foster true and enduring happiness.
Success Indicator: Happy Hearts contributes to safeguarding intangible cultural heritage within a contemporary educational framework.
V. Media & Global Reach
- Reach 200+ million people globally through exhibitions, education networks, media, and partner ecosystems.
- Establish Happy Hearts as a globally recognized cultural and educational institution.
Success Indicator: Happy Hearts holds recognized global cultural presence with sustained international visibility.
10-Year Success Signal
By 2036, Happy Hearts functions as a globally completed cultural art project and educational institution — financially permanent, internationally exhibited, embedded in thousands of schools, and structurally independent beyond its founder.
If you feel aligned with our mission, let’s connect and continue the conversation.Call Filip C Agoo at +46 70 511 11 16 or fill out the form below.
