The Story.
On the day of production the small, quiet Himalayan-set town of Jundasoo experienced an event like no one had ever seen before. The ABC Charity team literally worked through the night preparing the production of the letter “I” which would leave the kids a memory that would last them a lifetime. As they arrived by bus and parading through the mountains, they reached the hill-top area where they received an ABC Charity shirt which was branded with the slogan “KIND IS THE NEW COOL”. They ran, they jumped, they swung in hula hoops, and danced to the tunes of Swedish producer Thomas Huttenlocher. Unfortunately, our music system overheated but luckily we kept the party going with the couple of UE Booms we had on hand! The kids then gathered around Marcus Alburez Myers’ guitar as the team chanted “what is the new cool?” And all the children answered screaming joyfully “KIND IS THE NEW COOL!” Looking like a character out of a movie, photographer Filip C Agoo paraded around the event with his Thule camera bag that had a flash strapped onto the side, making him a walking-talking mobile studio! Both he, and our Local Ambassador, the Pradan (Sovereign) of the region gave a speech in English and Hindi on the importance of treating each other with respect, love and compassion. Fia Garvner Agoo then led the kids through a grounding yoga Asana and breathing sequence. For a few moments, a resounding stillness was felt throughout the event, connecting everyone with the essence and power of the moment, teachers blown away by Fia’s ability to calm the kids down. The kids then shifted to the staging area, at which point our team of videographers and photographers scaled the epic 60 foot tower we built and following a countdown – click! We got the shot! The kids then headed down the mountain, where they were greeted by world-renowned percussionist, Sivamani’s loud and rhythmic beats, an echo that caressed along the valleys of the mountains and the turquoise water of majestic Maa Ganga. The day finally came to a closure and the kids returned to their homes chanting “Kind is the new cool!” And “ABC Charity!” Days after, the kids were still seen running around Jundasoo donning their brand-new shirts and singing their new mantra promoting kindness and compassion! The local villagers said this was the most successful event the community had ever seen!
Do you want to discover
The Happiness Knowledge of India?
I is for Imagine
In a quiet corner of the island, Isa closed her eyes and smiled.
“I is for Imagine,” she whispered, as the waves whispered back.
She saw infinite skies, impossible creatures, and iridescent forests that glowed in the dark.
With her mind, she built bridges between stars and played music with the moon.
There were no limits. No rules. Just inspiration.
She imagined inclusion, where everyone belonged. She imagined inner peace, blooming like a flower.
An ibis landed nearby and tilted its head. “Is this real?” Isa asked.
The ibis answered, “If you can imagine it, you can initiate it.”
So Isa opened her eyes and picked up a pen.
She began inventing, illustrating, and igniting her dreams into motion.
Because I is for Imagine — and all great things begin inside.
And you?
What will you Imagine today?
Explore Cultural Heritage and Fun Facts
I - India (First draft, ej läst igenom)
Children in India learn across centuries-old pathways—where every ritual, every story, every grove teaches that happiness grows through connection.
In Meghalaya’s sacred groves, children are taken by elders to stand among trees that have been revered for generations. These forests are protected not by laws alone but by the belief that every stone, stream, and leaf holds life and spirit. Children walk without haste, learning to move gently, listen deeply, and offer small tokens of respect—a flower, a prayer, a quiet breath of gratitude. Through the forest’s silence, they learn that happiness is not a rush, but a relationship—rooted in care, wonder, and reverence.
In the plains and cities, another lesson blooms each July during Van Mahotsav, the tree-planting festival. Children, families, and communities work side by side to plant and tend saplings—hands in soil, tied by purpose. In that shared effort, they learn that joy can be born from nurturing life, from doing something small that will grow and live beyond them.
Together, these practices speak of an animist worldview—one so ancient it predates written history. It holds that everything is alive—from the forest’s deepest root to the forest’s breath above. Through ritual and care, children learn to see that we are not separate from the world; we are part of its ongoing song.
Children in India learn across centuries-old pathways—where every ritual, every story, every grove teaches that happiness grows through connection.
In Meghalaya’s sacred groves, children are taken by elders to stand among trees that have been revered for generations. These forests are protected not by laws alone but by the belief that every stone, stream, and leaf holds life and spirit. Children walk without haste, learning to move gently, listen deeply, and offer small tokens of respect—a flower, a prayer, a quiet breath of gratitude. Through the forest’s silence, they learn that happiness is not a rush, but a relationship—rooted in care, wonder, and reverence.
In the plains and cities, another lesson blooms each July during Van Mahotsav, the tree-planting festival. Children, families, and communities work side by side to plant and tend saplings—hands in soil, tied by purpose. In that shared effort, they learn that joy can be born from nurturing life, from doing something small that will grow and live beyond them.
Together, these practices speak of an animist worldview—one so ancient it predates written history. It holds that everything is alive—from the forest’s deepest root to the forest’s breath above. Through ritual and care, children learn to see that we are not separate from the world; we are part of its ongoing song.
I - India (First draft, ej läst igenom)
Children in India learn across centuries-old pathways—where every ritual, every story, every grove teaches that happiness grows through connection.
In Meghalaya’s sacred groves, children are taken by elders to stand among trees that have been revered for generations. These forests are protected not by laws alone but by the belief that every stone, stream, and leaf holds life and spirit. Children walk without haste, learning to move gently, listen deeply, and offer small tokens of respect—a flower, a prayer, a quiet breath of gratitude. Through the forest’s silence, they learn that happiness is not a rush, but a relationship—rooted in care, wonder, and reverence.
In the plains and cities, another lesson blooms each July during Van Mahotsav, the tree-planting festival. Children, families, and communities work side by side to plant and tend saplings—hands in soil, tied by purpose. In that shared effort, they learn that joy can be born from nurturing life, from doing something small that will grow and live beyond them.
Together, these practices speak of an animist worldview—one so ancient it predates written history. It holds that everything is alive—from the forest’s deepest root to the forest’s breath above. Through ritual and care, children learn to see that we are not separate from the world; we are part of its ongoing song.
Happy Hearts
€ 200.00 EUR
Thank you!
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